Email marketing is one of the most effective and inexpensive ways that you can communicate with your existing clients. It also helps you to develop a relationship with those yet to engage commercially with you.
In fact, a major survey in 2014 showed that 77% of respondents preferred to receive news, updates and offers by email. Only 6% wanted to receive them through Social Media. – just emphasizing the fact that Social Media IS NOT A SALES CHANNEL.
You probably have a list of your existing clients and you may not have communicated with them for weeks, months or even years.
You probably do many things but a lot of your customers may only know you for the one thing they bought from you or that one service you provided.
Email marketing can help put you back in touch with these existing clients. After all, the business and trust relationship has already been established so the hard work has already been done. It’s much cheaper to increase the business from existing clients than it is to generate business from new ones. 6 times cheaper according to those who know these things.
You are legally permitted to email your existing clients provided you follow a couple of simple rules. You can also grow your database of new recipients in many different ways
Using proper tools will enable you to measure the effectiveness of your campaigns.
You need to know
- who opens your emails,
- who clicks on the links
- how many people forward your emails on to others [viral marketing]
- When’s the best time to send your emails – don’t you? [Oh and apparently 10:00 on a Thursday morning is the best time to send for many businesses]
This is why I use Cloud based email marketing platforms to design, send and measure effective email campaigns.
I can help you too, just get in touch for a free, no obligation chat.