For years, technologists have been promoting digital transformation, using technology to communicate rather than having to attend endless, often pointless, meetings. Corona virus, lock-down and working from home has really pushed many businesses to take a fresh look at the options available to them.
Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new.
There’s no doubt that as a result of this forced, rapid, transition, many of us will find that continuing to work from home is far better than commuting to an office, warehouse, workshop or other business location. And, in the long term, everybody wins. No commuting means time saved, no travelling to meetings means time and travel costs saved and no travelling is much much better for the environment too. It also means we get to spend more time with our families.
There are a number of platforms that will help you to do this. Simple platforms such as Skype and Messenger are familiar to a lot of people, Google Hangouts and Microsoft Teams are also in pretty common use but they often lack some of the features that make video-conferencing much easier.
Video Conference Options
The key features that I look for include
- Maximum permitted meeting length
- Screen sharing – so that I can share presentations etc.
- Recording, can the session be recorded so that I can share it with the delegates for them to refer back to?
- What services do the free accounts NOT have?
As an example, Zoom, which has really increased in popularity over the last couple of months has a Free account that allows video conferences of any length with 2 people but this drops to just 40 minutes for 3 or more but does permit screen sharing. However, there are concerns over the security of Zoom.
To overcome this, the Zoom Pro account at £143.88 + VAT annually increases the meeting length to 24 hours and provides 1Gb of cloud storage,
Webex, a Cisco product, is more secure. The free account limits the number of people in your call to 100, places no limits on meeting length but does not offer any recording and does not offer screen sharing.
The Webex Small Teams account, £135.00 + VAT PA adds screen sharing and recording to the free account.
Other providers of similar services include
If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (firstname.lastname@example.org) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well