Living through Corona virus times

Times are tough, I know but having worked with companies through 3 recessions I know that some will thrive, some survive and others go to the wall.

Some will fail no matter what they do but for a lot of companies there are alternatives.

You can accept the status quo and roll with the punches OR you can fight for your survival.

My experience is that those who fight for their survival will come through the current situation fighting fit and with a great chance to thrive because they will be better than they were and they’ll be ready to leap on opportunities that have been left begging by those who simply accepted the status quo.

So FIGHT for your business and if I can help – get in touch.

Book a free 40 Minute, remote, consultancy

I have demonstrable success in the fields of SEO, Social Media, Email Marketing and much more.

All you have to do is get in touch for a free chat by LinkedIn message, email (andy@enterprise-oms.co.uk) Zoom, Webex, Skype etc

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

Corona Virus & Marketing

SEO, Email Marketing, Blog, Video and Social banner

Even with Corona Virus you shouldn’t make knee jerk decisions with your marketing budget.

Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

The purpose of this post is to give you some marketing things that you can be thinking about during these troubled times and to make an offer that will save you £50.00 on one of my services so that your website can come fighting fit on the other side of the Corona Virus pandemic.

When I was working as a business consultant during the 2008 recession I heard of many businesses who chopped their marketing budgets as a reaction to the turn-down. They then wondered why they weren’t attracting any new business and as their competitors recovered they were left behind.

Businesses that I was working with at the time recognised that there was an opportunity to step in to the gap left by companies which appeared to have disappeared. They took more considered action, reduced their marketing budget and put plans in place to ramp marketing back up once it was clear that the recession was coming to an end.

This put these clients in a prime position and they went on to prosper.

In these troubled times this is the action that you should consider. I know that times are dark, and likely to get darker, but if we don’t think positively and plan to still be here when the Covid-19 pandemic recedes then I know that some of us won’t be in business when that time comes around. 

The role technology plays in business continuation

Working from home, and in self-isolation, will be new to many people. Technology will have provided you with an opportunity to work from wherever you, and your staff, are with the only requirements being a device (desktop/laptop, phone or tablet) and an internet connection.

Cloud based audio and video conference solutions help maintain teams and enable client communications. SkypeMicrosoft TeamsZoomWebexSlackWhatsApp and more prove both free and subscription options to communicate, train, make presentations and simply remain in touch.

As more of us work form home it’s likely that online search behaviour will change as more people mix business searches with personal during their working day.

How will your business cope? 

As with any crisis, how your company responds is key, are you calm and taking action or are you panicking?

Either way, here are a number of things that you can be working on when faced with the current situation

Stay ahead of your competition

If you pause your marketing activities and your competitors don’t who do you think will be in a prime position when things begin to improve? Stay in touch with your clients using eMail, Video and Social Media, Keep an eye on search trends, are there any opportunities that you can make use of.

Remember that SEO is a long term strategy

I know that SEO is one of the services that I provide but it is worth remembering that it IS a long term strategy, taking weeks or months to have a proper impact so give your Search Engine Optimisation due consideration when reviewing your marketing budget. Google’s servers and algorithms won’t be taking a break.

Don’t buy cheap SEO

I know that it might be tempting to take up one of those “all you can eat” SEO offers at £75.00 per month but the risk to your business could be a lot greater than the small amount of money that you’d save. As the marketplace improves you could find yourself left with no rankings, no traffic to your website and possibly penalties from Google from trying to game the system.

Move offline marketing spend online

If people aren’t going out and about they are not going to be looking at advertising hoardings and billboards. They’re not going to be seeing “in-store” marketing either so think about whether you could shift some of your offline budget online to make up for this.

Understand search trends

By understanding trends in search you’ll be in an ideal position to leap on any opportunities and’or changes in direction. By keeping an eye on how people are searching you’ll be able to create content that meets the needs of those searchers. Google Trends is a really great way to stay on top of this

Produce more digital content

Consider using this as an opportunity to create those webinars you’ve been thinking of. By 2025 research is estimating that online learning will be worth about $158 Bn. Lessons learned now will be incredibly valuable going forward. Think about adding video conferencing and video calling to your communication options to reduce face-to-face meeting but stay in touch with key contacts, potential clients and your market. 

Free 40 minute Website and SEO Consultancy

I’m still offering my Free Consultancy sessions and am more than happy to conduct them over the phone or by video link

Detailed Website and SEO Review – Special Offer

Save £50.00 on an in-depth website and SEO review

And if you want something to listen too, have a listen to some of my Podcasts, you can find them on SpotifyApple Podcasts and my website.

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat and I’ll be only too happy to talk.

Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

Are you missing out on a great marketing opportunity?

Email Marketing

If you are on my email newsletter list so you already like email marketing but  are you using email for your business? If so, well done, how is it working out for you?

If not, then perhaps you should read the following before you continue to miss out on one of the greatest marketing opportunities.

  • Did you know that 66% of consumers (businesses and consumers) have made an online purchase as a direct result of an email marketing message.(1)
  • There are more than 6.32 billion email accounts and this is predicted to reach 7.71 billion by 2021. Facebook has 1.3 billion users. A big number, for sure, but that’s around 1/5th the number of email accounts.(2)
  • Despite the explosion of Social Media 72% of consumers say that they prefer to receive their news via email than any other means. This is because ti comes TO them, they don’t have to search it out.(3)
  • 61% say they like to receive weekly promotional emails and 28% want them even more frequently! (4)

And here are some more reasons to use email marketing

Hand clicking on "quality"
  • Personalise.
    One of the other great advantages of email marketing over social media is that you can talk personally to your recipients.
  • Delivery.
    90% of emails reach their destination, the in-boxes of your clients
  • It’s easier
    It’s 5 times easier to win more business from existing customers than it it is to bring a single, new, customer on board
  • Great ROI.
    The DMA quote the return on investment of email marketing as 40:1 so for every $1 spent you get a return of $40
  • Calls-To-Action.
    You can easily add effective Calls-to-Action to your emails
  • Performance monitoring
    You can measure the effectiveness of your email campaigns
  • Popular
    Email is the most popular activity on SmartPhones

How do you write to?

I’m not talking about buying lists of data but sending emails to your existing customers, which is permitted under GDPR, and encouraging people to subscribe to newsletters.

You can do this using pop-overs on your website, collecting data at networking events and business shows, in fact in any place where you cross paths with potential customers.

Next Steps

If you are interested in releasing the power of email marketing and need some help getting started, with creating your messages and/or with making sure your messages don’t get caught by the spam filters then get in touch.

It’s easy to do. Just give me a call on 01793 238020 or email andy@enterprise-oms.co.uk for a free chat about email marketing for your business or organisation.

  1. Direct Marketing Association
  2. Radicati Group, 2017
  3. Marketing Sherpa
  4. Marketing Sherpa

You’re thinking of PPC Advertising – but where should you place your money?

Screen Shot of Bing Ads, PPC

In my experience, when thinking about advertising on the the web, most people think of Google and Facebook Ads and that’s about it but there’s a wide range of Pay per Click (PPC) opportunities available and the key to success is deciding which are the platforms most likely to deliver the best results.

In this post I’ll be looking the top 8 platforms that you should think about,

  • Bing Ads
  • Facebook Ads
  • Google Ads
  • Linkedin Ads
  • Pinterest Ads
  • Twitter Ads
  • Yahoo Ads

Bing Ads

Run by Microsoft, Bing is the search engine that seems to be forgotten but is in daily use by millions of people. My experience is that clicks are cheaper than those from Google and frequently of better quality. It gets better because if you have a Google Ads campaign, Bing Ads have a tool that will import all of your campaigns at the click of a button.

Bing also powers the Yahoo Ad network so you’ll have the added benefit of your Ads appearing across Yahoo too.

Look hard and you’ll also be able to take advantage of £100.00 credit to get you going (there are terms, of course but essentially, it’s free advertising)

Facebook Ads

Facebook, largest Social Media platform on the internet. 2.2Bn users worldwide and about 32m in the UK so why wouldn’t you want to advertise here. Well, if you have something to sell to consumers then you should give it some thought. You can have image ads, text ads, video ads, sponsored updates and much much more. 

Not only that but you can target specific audiences and markets through the demographic data that Facebook hold, making it a far more targeted campaign than other platforms.

However, if you are in the Business to Business market, Facebook may not be the ideal platform for your ads.

Google Ads

Not the longest running Ad platform but certainly the most well established, the most popular and the one with the greatest reach, with more than 3.5Bn searches taking place on Google every day!

Google ads can be placed on Google, YouTube, the Content Network as well as Google Search Partners.

You can have simple text ads, image ads as well as responsive ads targeted at mobile phone users.

Google Ads is also a great way to waste money if you don’t think carefully about where your Ads are displayed, to whom they are targeted and the way your search words are formatted and used. Campaign management (either in-house or outsourced) is essential to get the most from your Ads investment.

Linkedin Ads

Linkedin is home to over 520m professionals and so if your business is focussed on selling things to, or providing services to, a business market place than Linkedin is the natural home for your ads.

You can focus your ads on almost any of the demographic metrics that Linkedin collects, whether geographically, job title, seniority, job role and much more.

Traditional ads are shown on the right hand side on your Linkedin home page and across the top whilst promoted posts appear in the newsfeed and hate works best are hints, tips and white papers.

Pinterest Ads

Pinterest is quite new to the paid advertising market but is rapidly catching up, as demonstrated by it’s initial valuation before going public on the 18th April 2019 at $19/share valuing the company at $12.7Bn.

With more than 200m active, monthly, users who are researching trends, looking for ideas and inspiration it’s an ideal place to sell “things” – especially if your target market matches the key Pinterest demographic with 70% of Pinterest users being women and 40% earning more than $100,000 or more

Twitter Ads

Twitter is used by 330m people every month and is recognised as a key source of breaking news. 

Unlike a lot of the platforms mentioned here, Twitter ads stay on Twitter and so can be particularly effective and remain fully under your control. Your ads can be simple text but photos work better and videos are event more effective.

Yahoo

Yahoo was one of the original sellers of search ads and was the model that Google based Adwords on. Yahoo still stumbles on as part of the Oath network (Yahoo, AOL, Huff Post and Tumblr). 

Yahoo has a partnership agreement with Bing which means that your Bing Ads will also be displayed on the Yahoo network (and vice versa) and your ads can be simple text, images, video and any other supported media across the network

Conclusion

There are numerous Ad networks fighting for your advertising spend. My advice is to start small, test AND measure. If, after a couple of months, it seems that one of the platforms isn’t working for you then stop and switch to a different one until you find the right platform for your business.

And, if you need any help, I’ve been doing this since 2003 so give me a call on 01793 238020 or email andy@enterprise-oms.co.uk for a free, initial chat to see whether I can improve your existing campaigns or help you launch something new.