Kick start your marketing with government support

It looks as if we are looking not at the beginning of the end but at least the end of the beginning of the Covid-19 pandemic in the UK. The government has slightly relaxed lock-down and hopefully will further relax things as the infection rate and number of deaths continues to fall.

There is no doubt that the UK government has thrown a vast sum of money supporting businesses with the aim of helping them survive coronavirus and ensure that they are able to restart and ramp up.

Covent Garden, London in lockdown
Covent Garden, London in lockdown

However, nobody knows how the economy will recover. There’s been talk of a quick return to business normality in a V shaped return.

However wise minds think it could be a U shape with the economy bobbing along the bottom until things pick up, a W shaped return should there be another peak of infection or even an L shaped recovery, which would be no recovery at all.

A graph representing and economic crash
A graph representing an increasing economy

With over 20 years of supporting small businesses I have been through a number of recessions and know that businesses that really WANT to trade, and even increase their market, can do so provided their business is fit and well and ready to return to the fray.

What I do know is this, there will a lot of companies hunting for new business but a lot of them will have just re-opened and be hoping that what worked before lock-down will work post lock-down.

You have an opportunity to pull ahead of your competition

And it’s not difficult. You can take advantage of one of the government support packages to give your marketing activity a boot. The coronavirus Bounce Back loan is perfect for this.

If you are a small to medium sized business that has been effected by the pandemic then it is highly likely that you will be eligible. You must be

  • is based in the UK
  • established before 1 March 2020
  • adversely impacted by the coronavirus

And that’s it. The loan is 100% backed by the government and so the ultimate risk to lenders is negligible.*

You can borrow between £2,000 and 25% of your turnover, to a maximum loan of £50,000

And here come the best bits

There is nothing to pay for 12 months, and the loan attracts no interest either

Then you pay the balance back over up to 5 years at an extremely attractive interest rate of just 2.5%

What could you use the loan for

  • You could use the loan to play for a completely new website
  • You could use the loan to fund some training
  • You could use the loan to pay for professional support and consultancy
  • You could use the loan to pay for your SEO
  • You could use the loan to fund a Pay per Click campaign such as Google Ads, Facebook Ads, LinkedIn Ads etc
  • IT could be used to pay for a complete rebrand
  • Printing of marketing collateral
  • Running a mail shot campaign
  • etc.

You could could mix and match any from the above – as the following example demonstrates

  • New website – £3,000
  • 12 months SEO support – £2,160
  • Google Ads campaign – £500/month -£6,000 for a year
  • 12 months Social Media management – £2,880
  • 12 months email marketing support – £2,160
  • Total £16,200 + VAT

You would pay nothing for the first 12 months

Then just £303.75 per month for 60 months bringing your total borrowing in at £17,229.38 – a loan cost of just £1,029.38*

That’s just £14.30 in interest per month, over the lifetime of the loan

If you wanted/needed less, here’s what £10,000 and £5,000 loans look like

£10,000 loan

  • Monthly Cost – £187.50
  • Total Cost – £10,635.42
  • Total Interest – £635.42
  • Monthly interest equivalent – £8.83

£5,000 loan

  • Monthly Cost – £93.75
  • Total Cost £5,317.71
  • Total Interest £317.71
  • Monthly interest equivalent £4.41

Don’t delay, start today

But I wouldn’t put it off. Only the government knows when the loans will need and your competitors may already be seizing this opportunity and as more companies take advantage the waiting list for your chosen professionals will be growing

Note that you are only eligible for one Bounce Back Loan so please make sure you have every eventuality covered.

Shameless Self-Promotion

I am yet to hit peak capacity but I’ve already had a couple of client take advantage of the Bounce Back Loan and have asked me to ramp up the marketing and coaching work that I do for them

So, don’t miss out – plan what you want to do. Get in touch for a quote, apply for your loan and then we can get started

Get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk. Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

*I am not a financial adviser and you should take expert advice from your accountant, business adviser or other professional before proceeding. My figures come from the Lloyds Bank Bounce Back Loan Calculator

Enterprise Online Marketing Solutions accept no responsibility for any action that you might take after reading this post.

Staying in touch with clients and teams – the digital transformation.

Video Conferencing in Russia
Video Conferencing in Russia

For years, technologists have been promoting digital transformation, using technology to communicate rather than having to attend endless, often pointless, meetings. Corona virus, lock-down and working from home has really pushed many businesses to take a fresh look at the options available to them.

Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new.

There’s no doubt that as a result of this forced, rapid, transition, many of us will find that continuing to work from home is far better than commuting to an office, warehouse, workshop or other business location. And, in the long term, everybody wins. No commuting means time saved, no travelling to meetings means time and travel costs saved and no travelling is much much better for the environment too. It also means we get to spend more time with our families.

One to one video conferencing

There are a number of platforms that will help you to do this. Simple platforms such as Skype and Messenger are familiar to a lot of people, Google Hangouts and Microsoft Teams are also in pretty common use but they often lack some of the features that make video-conferencing much easier.

Video Conference Options

Video Conference comparison

The key features that I look for include

  • Maximum permitted meeting length
  • Screen sharing – so that I can share presentations etc.
  • Recording, can the session be recorded so that I can share it with the delegates for them to refer back to?
  • What services do the free accounts NOT have?

As an example, Zoom, which has really increased in popularity over the last couple of months has a Free account that allows video conferences of any length with 2 people but this drops to just 40 minutes for 3 or more but does permit screen sharing. However, there are concerns over the security of Zoom.

To overcome this, the Zoom Pro account at £143.88 + VAT annually increases the meeting length to 24 hours and provides 1Gb of cloud storage,

Webex, a Cisco product, is more secure. The free account limits the number of people in your call to 100, places no limits on meeting length but does not offer any recording and does not offer screen sharing.

The Webex Small Teams account, £135.00 + VAT PA adds screen sharing and recording to the free account.

Other providers of similar services include

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

Living through Corona virus times

Times are tough, I know but having worked with companies through 3 recessions I know that some will thrive, some survive and others go to the wall.

Some will fail no matter what they do but for a lot of companies there are alternatives.

You can accept the status quo and roll with the punches OR you can fight for your survival.

My experience is that those who fight for their survival will come through the current situation fighting fit and with a great chance to thrive because they will be better than they were and they’ll be ready to leap on opportunities that have been left begging by those who simply accepted the status quo.

So FIGHT for your business and if I can help – get in touch.

Book a free 40 Minute, remote, consultancy

I have demonstrable success in the fields of SEO, Social Media, Email Marketing and much more.

All you have to do is get in touch for a free chat by LinkedIn message, email (andy@enterprise-oms.co.uk) Zoom, Webex, Skype etc

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
Find Me:      Linkedin     Twitter
Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB