Staying in touch with clients and teams – the digital transformation.

Video Conferencing in Russia
Video Conferencing in Russia

For years, technologists have been promoting digital transformation, using technology to communicate rather than having to attend endless, often pointless, meetings. Corona virus, lock-down and working from home has really pushed many businesses to take a fresh look at the options available to them.

Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new.

There’s no doubt that as a result of this forced, rapid, transition, many of us will find that continuing to work from home is far better than commuting to an office, warehouse, workshop or other business location. And, in the long term, everybody wins. No commuting means time saved, no travelling to meetings means time and travel costs saved and no travelling is much much better for the environment too. It also means we get to spend more time with our families.

One to one video conferencing

There are a number of platforms that will help you to do this. Simple platforms such as Skype and Messenger are familiar to a lot of people, Google Hangouts and Microsoft Teams are also in pretty common use but they often lack some of the features that make video-conferencing much easier.

Video Conference Options

Video Conference comparison

The key features that I look for include

  • Maximum permitted meeting length
  • Screen sharing – so that I can share presentations etc.
  • Recording, can the session be recorded so that I can share it with the delegates for them to refer back to?
  • What services do the free accounts NOT have?

As an example, Zoom, which has really increased in popularity over the last couple of months has a Free account that allows video conferences of any length with 2 people but this drops to just 40 minutes for 3 or more but does permit screen sharing. However, there are concerns over the security of Zoom.

To overcome this, the Zoom Pro account at £143.88 + VAT annually increases the meeting length to 24 hours and provides 1Gb of cloud storage,

Webex, a Cisco product, is more secure. The free account limits the number of people in your call to 100, places no limits on meeting length but does not offer any recording and does not offer screen sharing.

The Webex Small Teams account, £135.00 + VAT PA adds screen sharing and recording to the free account.

Other providers of similar services include

If you want any help with your digital marketing please don’t hesitate to get in touch for an informal chat by email (andy@enterprise-oms.co.uk) by phone (01793 238020) or ask me on Social Media – Linkedin or Twitter and I’ll be only too happy to talk.Thanks for reading and I hope you stay well

Ring Me:      01793 238020      07966 547146
Email Me:    andy@enterprise-oms.co.uk
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Visit Me:      Bowman House, Whitehill Lane, Royal Wootton Bassett, Wilts, SN4 7DB

Digital Leadership

Digital Leaders

What do these three people have in common?

Alan Turing, Tommy Flowers, Dorothy Vaughan

All 3 were very early digital leaders, Turing for his “Turing Machine”, an early general purpose computer, Flowers for “Colossus – the first programmable computer used to decrypt German military messages at Bletchley Park and Vaughan for spotting the potential of NASA’s first IBM mainframe and leading the way in programming the device to compute spaceship trajectories.

Closer to today

Pierre Omidyer, Elon Musk, and Martha Lane Fox

All of the above are Digital Leaders who founded exciting, new and very disruptive tech companies in the early naughties. Omidyer founded e-Bay, Musk founded PayPal and Lane Fox founded LastMinute.com.

But what is Digital Leadership?

Digital Leadership is the strategic use of digital to achieve business goals and  uses technology to gain competitive advantage in both internal and external operations.

Companies and individuals can be Digital Leaders.

Benefits of Digital Leadership

Although the people mentioned above were disruptive, introducing new concepts, thoughts and technology, a business doesn’t have to be disruptive to be a digital leader.

When a company looks to make maximum use of technology and IT solutions across their business – striving for Digital Leadership, they stand to make gains across many areas, including

  • Process Simplification
  • Automation
    • Reducing costs
    • Minimising errors
  • Increased Speed to Market
  • Improved Competitiveness
  • Market Advantage
  • Increased Profit

Just look at the evolution in milking technology to see evolution in action. Think back to a time when cows were milked by hand and the revolution that an automated milking machine brought to the market, enabling a herd of cows to be milked at the same time, requiring far fewer people.

Now, the introduction of fully roboticized milking parlours mean that the cows can get themselves milked at a time that suits them, rather than just at dawn and dusk.  Apparently, cows are happiest when they are milked between 3 and 4 times a day, alleviating the discomfort of full udders as required and happier cows lead to improved milk yield and the roboticized process significantly reduces workforce costs.

Transforming your business

If you want to take advantage of the opportunities presented by the digital and technological revolution, take a step back from the day-to-day running of your business and analyse EVERYTHING. Look at everything you do, ask who does what, why, when, how and invite others to contribute to your research. In other words, stop working IN and start working ON your business.

Process Mapping

You could use Post-It notes on a wall and capture the completed research using your phone

You could Post-It notes on a wall and capture the completed research using your phone

Next, look at ways of making everything “better”. The goal being to work Smarter not Harder so you’ll be looking to – 

  • Simplify
  • Automate
  • Improve

And you can investigate off-the-shelf solution or have bespoke solutions developed. The former will normally deliver a quicker fix but with compromises which mean you may not gain maximum advantage. A bespoke solution will take longer to develop and implement and will probably cost more in the short term. However, the benefits will be far greater in the medium to long term because the solution will be precisely tailored to meet your exact requirements.

When to start Digital Transformation

There’s no time like the present, you might already be lagging behind your competition! Give me a call on 01793 238020 or email andy@enterprise-oms.co.uk to start your journey