Over 4Bn video clips are watched on YouTube every day. Some of it is entertainment, the internet equivalent of “You’ve been Framed”, but a great deal of it is factual. Informative, educational or marketing focused.
You might even have noticed that video clips are turning up in Google searches these days. Look at these search results for “how to fly cast“, there’s always at least 1 or 2 videos on the first page of the results.
It would be easy to believe that video marketing is expensive, but it’s not. Digital cameras can shoot great quality video, as can most phones these days and video camcorders are really inexpensive.
Editing is simple too. If you use Windows then the Windows Photos app is the place to start., It’s free and has the ability to create and edit videos with music, text, motion, filters and 3D effects.
If you are working on an Apple device then iMovie is your free video editor. You can even start on your iPhone or iPad and finish on your Mac.
Either way, you can see that getting started is not going to cost an arm and a leg.
Quality comes from planning, preparation, production and imagination/creativity. It does not come from the cost of your equipment.
Once you have edited your masterpiece you can upload it to YouTube AND Vimeo and then embed it in your website.
Don’t forget to optimise your video to make it easy to find, though. Watch the following video to learn how to do your video optimisation.
Find out how this could work for your business by getting in touch for a free, no obligation chat.