Even though we hear great things about Social Media it’s important not to lose sight of the fact that most of us still turn to the major search engines when we are looking for things on-line and it’s Google, Bing & Yahoo who rule the roost although in the UK about 90% of us use Google as our search engine of choice.
Your business needs to be as high up the results pages as possible, ideally on Page 1 because only about 50% of us ever go past the first page and about 10% make it to page 3 and beyond.
Search Engine Marketing [SEM] is the service that looks at all of the opportunities presented by the search engines and uses as many of them as possible to give your businesses the greatest visibility possible.
It breaks down in to three key opportunities
This is where I come in to play. I’ve been working with SEM since 1999 and haven’t stopped learning. This is because SEO is frequently changing so it’s important to stay up to date – what worked yesterday may not work today – as many businesses who have taken their eye off the ball have found out to their detriment.
Get in touch now for a confidential chat about your website and to explore how I may be able to help move your site higher in the search engines results pages.