Put simply, most of us use a search engine (typically Google) when looking for things online.
In fact, around 58m people use the web in the UK. Of these, 80% use search engines to find what they are looking for, and about 95% of us use Google.
That’s over 42m people in the UK.
Only half of them EVER go beyond the 1st page of results and just 10% make it to Page 3 and beyond!
That’s why SEO is important!
Let’s take a at how much it costs to expose your brand to a potential audience of this size?
A 30 second slot on morning TV starts at £6,500 to reach an audience of a few million, A 30 second evening slot on ITV costs from £60,000 for a weekday show with an audience of just 5m to £200,000 for a slot during the X-Factor. And that’s before you factor in the cost of actually producing your 30 second masterpiece.
Although the majority of us turn to a search engine when we are looking for something only about 50% click on Page 2 of the results and and about 10% make it to page 3 and beyond.
This is why good SEO is important and Page 1 is the goal.
Here’s some more information about Search Engines and what has to be done to your website to get as close to the top of the first page of results as possible.
- What is a Search Engine?
- What is Search Engine Marketing (S.E.M.)?
- What is Search Engine Optimisation (S.E.O.)?
- What is On-Page, or Technical, SEO?
- Why are Backlinks important for SEO?
- What else contributes towards SEO?
- What is Pay per Click, aka PPC?
- What do all these terms mean (SEO Glossary of Terms)?
SEO from just £150.00
For those worried by cost, my SEO packages start at just £150.00 (+VAT) per month – now compare that to the cost of TV advertising and you’ll see just what great value effective SEO really is
For a free, no-obligation chat about your Search Engine Optimisation please get in touch using any of the following;